Monday 3th Dec 2018

This year’s Winter Fair Livestock Judge

The Royal Ulster Agricultural Society (RUAS) are delighted to welcome Brian Behnke from Brooklyn, Wisconsin, USA to judge the livestock at this year’s Winter Fair.

Brian was born and raised on his family’s farm, Bur-Wall Holsteins, a prominent Holstein farm in southern Wisconsin.  A graduate of the University of Wisconsin-Madison, Brian has over 25 years of dairy cattle industry experience including an in-depth knowledge of dairy cattle genetics, sales and farm management.

Brian has vast industry experiences including dairy cattle sire procurement for Landmark Genetics. He also served as herdsman on two prominent registered Holstein farms, the 1,200 head Roylane Registered Holstein herd in Warden, Washington and the 2,400 head Wilcox Farms Inc in Roy, Washington.  While at Roylane, Brian bred numerous bulls for AI including the popular Rylane Jordan. At Wilcox Farms he bred five all American nominated animals including the 1999 unanimous all American SR 3 year old, Wilcoxview BC Cami and the prominent sire Wilcoxview Jasper.

Brian joined Semex in August 2003 garnering extensive field knowledge, working as a district Sales Manager and Regional Manager in the US. In these roles he was responsible for sales, marketing, growth and profitability of Semex’s central region. In 2008 he joined Semex’s genetic department as a Sire Analyst, working with herds in the Midwest and West Coast.

Seizing an opportunity to use more skills, Brian became the Business Manager for ABS St. Jacobs in July 2016. In this new position, not only does he buy the bulls for the brand, he also develops marketing and sales strategies in addition to running the finances of the business. An accomplished cow-man, Brian has also had the opportunity to judge numerous dairy cattle shows both domestically and abroad, including the 2005 Grand International Red & White Show, Western Spring National and Wisconsin State Fair, the Canadian Scotia 4-H Classic, National Guernsey Show in Louisville and Madison as well as shows in the Netherlands, the Dominican Republic, Colombia, South Korea, Japan and Australia.

Brian and his wife Tami reside in Brooklyn, Wisconsin, USA and work with Tami’s family farm, Glenn-Ann Holsteins.


The Winter Fair trade stand Judge will be Helen McDonnell from MXB Marketing.  

This year’s Royal Ulster Winter Fair will take place at Eikon Exhibition Centre, Balmoral Park, Lisburn on Thursday 13th December from 9am to 6pm.  

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